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Protein, the building block of muscle, is a crucial dietary element for anyone who’s striving for better physical health and fitness. In fact, protein is the chief component of not only muscles but also organs, bones, skin, and nails. Speaking of muscles, they’re comprised of 80% protein, which explains the significance of protein in muscle development and growth. It’s no wonder then that protein supplements enjoy the top ranking spot among all fitness and nutritional products. Their increasing popularity, especially over the last couple of decades, is understandable given the rising awareness of fitness among the general population across the world.
Protein carries a special significance for fitness lovers, bodybuilders, and athletes owing to their intense physical regimens, which place an exceptionally high nutritional demand on their bodies. However, it is an important dietary constituent for everyone. Therefore protein intake via supplements is truly a positive trend, but one has to be careful when it comes to choosing the product. A ton of protein supplements have flooded the market today but not all of them are effective or even genuine. Be sure to examine the authenticity of the brand and study the nutritional label before you make your selection.